Vera Ilnyckyj, B.Comm, MBA

I'm a coach because I want to provide support for people to gain clarity about what’s important in their life, to connect with their purpose, and to take action to live a genuine, fulfilled and positive life. I want to provide an opportunity for people to determine action steps that will propel them to greater work, deeper life satisfaction, and true connection with their best self.

I want to help people create "momentum for better living". Momentum means moving forward with positive, purposeful, and focused energy.  


My career spans 24 years, primarily in the marketing field where I have been fortunate to be involved in all aspects of marketing including strategic planning, branding, advertising, communications, social media, and brand stewardship. I have worked in the real estate development, non-profit, shopping centre management, post-secondary, government and architecture industries. In 2011 I started my own marketing consulting company and worked with a variety of clients providing a range of marketing services. Currently, I lead the marketing department at S2 Architecture. I also coach people one-on-one, and run workshops and group coaching sessions, and recently co-facilitated my first retreat (with another coming up this March).

A personal challenge earlier in my career was a lack of clarity about my life purpose. There was a time in my life where I felt my job had no purpose. Therefore it felt like I had no purpose, and I didn't feel I was making any meaningful contributions to the world. I was also going through a divorce and experiencing all the (mostly negative) feelings that go along with a major life transition. Overall I felt stuck and unsure of what to do next. Hiring a coach was one of the best things I did. It was shortly thereafter that I was let go from my current job and it was such a blessing to have a coach alongside me as I went through yet another major life challenge.

Fast forward a decade, and now I'm a coach, and helping people get unstuck in their own lives. I love helping people find clarity about what's important to them, inspire them to think about all the many ways they contribute to the world around them, help them create strategies for reaching their goals, and give them time and space to connect with the answers that are already inside them. Having a sense of purpose and fulfillment is something that I believe all of us are striving towards but we don't always know how to get there. I've come to believe that each of us have gifts that make the world a better place. ​​​

Through coaching I provide a means for people to connect with their own gifts. I am constantly amazed by my clients, their strength and their desire to become better versions of themselves. It has been fulfilling to work with a variety of clients as they move towards reaching their goals, be it finding a new job, eating healthier, developing an exercise habit, reconnecting with what's important to them, or growing their business.

I am passionate about helping people (re)connect with their purpose, especially those who are in mid-career and experiencing life changes, milestone birthdays, ready for a change, or yearning to connect with what is truly important to them.

My other passions include leadership, personal development, physical activity, wellness, connecting with people, and supporting local businesses.

My soul gets revived in our nearby gorgeous Rocky Mountains and I love spending time with friends hiking, skiing, snowshoeing, running and cycling. I have recently taken up mountain biking too. I enjoy travelling, camping, reading, cooking, and spending time with friends. I have a dream to own a cottage retreat in the mountains.


  • Certified Professional Coach, International Coach Academy, 2016

  • MBA, University of Calgary, 2002

  • Bachelor of Commerce, University of Calgary, 1995

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